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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

I thought, “can I really learn something useful from a book only 47 pages. How can a book first published in the 1940s still be relevant to today's creative professionals? I think that is why once a year or so I reread a book by James Webb Young entitled “A Technique for Producing Ideas”. A Technique for Producing Ideas. A lot of what I do in my worklife involves helping people to be creative. It turns out that actually, there's a reason fabulous ideas bubble up at odd times. I am not going to lie, I was drawn to this book purely because of its size! I don't really have too much to say about this book. I picked up James Webb Young's classic - A Technique for Producing Ideas - yesterday. It has been a while since I've had the pleasure. If you're in the advertising or creative world or do anything with your time that requires you to be innovative or come up with new ideas, read this.